School of Business · MSMKT
MSc in Marketing (MSMKT)
Consumer behaviour, brand and digital marketing with analytics built in, a live 10-week agency project, and an evening route for working professionals.
Who it is for
- Professionals with 1 or more years of experience who want to move into, or move up in, marketing
- People already in sales, communications or e-commerce who want formal marketing training
- Working professionals in Singapore who need an evening schedule
Where students come from
What you will study
- Term 1. Consumer behaviour, marketing strategy, marketing analytics foundations
- Term 2. Digital and performance marketing, brand management, pricing
- Term 3. Live agency project, 10 weeks, plus one elective
- All terms. Martech tools are taught inside the analytics courses, not as separate short courses
Entry requirements
| Degree | A completed bachelor degree from a recognised university. |
|---|---|
| Minimum CGPA | 2.7 on the 4.0 scale. Grades on other scales are converted first using the country grade equivalency table. |
| Work experience | At least 1 year of full-time work experience by the intake start date. Internships and part-time work are not counted. |
| English | IELTS Academic 6.5 overall with no band below 6.0, or TOEFL iBT 90. Waived if your bachelor degree was taught and examined in English. |
| Referees | Two referees. At least one must be a current or recent line manager. |
- Consider the MSc in Management if you have no full-time work experience yet.
- Consider the MSc in Business Analytics if you want a technical data role rather than a marketing role.
Fees
- Programme fee
- SGD 52,000 for the full programme, including GST
- Paying the fee
- Full-time: two instalments, at the start of Term 1 and Term 2. Part-time: four instalments, one each semester.
- Application fee
- SGD 100, paid at submission, non-refundable
- Deposit
- SGD 5,000 within 21 days of your offer, counted towards tuition
Fees cover tuition, course materials and health insurance for full-time students. They do not cover housing, living costs or the Student's Pass fee. See fees and policies.
Intakes & deadlines
| Intake | Classes start | Application deadline | Census date |
|---|---|---|---|
| January 2027 | 11 Jan 2027 | 15 Oct 2026, 11:59 PM SGT | 25 Jan 2027 |
| August 2027 | 9 Aug 2027 | 15 May 2027, 11:59 PM SGT | 23 Aug 2027 |
Late applications are not accepted. References are due seven days after the application deadline.
Scholarships
Marketing Merit Award
- Who it is for
- CGPA 3.4 or above on the 4.0 scale after country grade conversion.
- How to apply
- Automatic. No separate form. Assessed at offer stage.
- Notes
- One award per candidate.
Part-Time Study Grant
- Who it is for
- Students enrolled on the part-time route and in current full-time employment.
- How to apply
- An employer letter confirming employment, uploaded with the application.
- Notes
- Paid as a reduction across the four tuition instalments, not as a lump sum.
One award per candidate. See all scholarships.
Careers
Hiring is concentrated in brand, digital and marketing analytics. Most common first roles:
- Brand executive
- Digital marketing manager
- Marketing analyst
- E-commerce executive
Typical employers: FMCG, technology platforms, agencies, retail and hospitality groups. Source: School of Business Graduate Employment Survey 2025, n=88, 86% response rate. Salaries are gross monthly pay in Singapore dollars, excluding bonuses. Placement is not guaranteed.
Events
MSc Marketing: Programme Overview and the Part-Time Route
10 Sep 2026, 7:00 PM SGT · 60 minutes
A curriculum walkthrough, how the part-time evening schedule works and what the agency project involves.
Brand and Analytics: What the Curriculum Covers
25 Jun 2026, 7:00 PM SGT · 60 minutes
A faculty session on the split between brand strategy and marketing measurement, with a sample class exercise.
Recordings are sent by email on request. Sessions for the next intake will be listed on the events page.
How to apply
Follow the admissions process. Alongside the standard documents, this programme asks for:
- One 500-word statement on your career goals in marketing
- Optional: a portfolio link or one campaign example, no set format
- Evidence of at least 1 year of full-time work: employment letters or three recent payslips